I am Thomas Gall, and I specialize in casino related activities like marketing and card counting. I started doing online surveys about 11 years ago while I was on the bus to my job or at home. I just earned free hotel stays and gift cards and never thought it would turn into what it did. This transformed into participating in UX/UI feedback studies, focus groups, and virtually every marketing opportunity for participants. Through this extensive work I feel like I learned marketing from the backend, or participant side. Overall, I have romanticized the idea of beating the system through card counting and finding systemic loopholes that can be exploited.